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PAOLO CESANA INTRODUCES THE REBRANDING OF CESANAMEDIA
AND ANNOUNCES THE EVOLUTION OF THE COMPANY'S BRAND MISSION 


CESANAMEDIA IS THE DESTINATION FOR PREMIUM MEDIA, DATA-DRIVEN TECHNOLOGIES AND BRANDED CONTENT

Maintaining its roots as the exclusive sales media partner in Italy for some of the most prestigious International publishing groups, Cesanamedia streams forward on-trend with a new digital vision.

 

Through First Look, the company’s Trading Desk, Cesanamedia guarantees exclusive digital bespoke solutions, unveiling Cesanamedia Premium Ad Network (C-PAN), its innovative offering that combines direct and programmatic buying.

 

Embracing three areas of specialization, DATA, TECH and CREATIVE, Cesanamedia evolves enhancing its digital services and sharpening its know-how to better suit clients' fast evolving requirements.

DATA

We strongly believe that marketing is data-driven.
Cesanamedia gathers knowledge and expertise to assist advertisers and publishers in leveraging first-party data and deliver accurate targeting strategies, via a Lux-specific  
Data Management Platform and a team of data scientists.

TECH

The rapidly changing technology gives rise to a dramatic shift on how consumers engage with brands.  Powered by First Look, our data-driven marketing unit, Cesanamedia harnesses the most sophisticated end-to-end digital programs, resulting in effective audience engagement.

We partner with the best tech vendors to create a new form of story telling with smarter media buying, targeting enriched with data, creative served with the finest ad-formats, real time optimization and reporting.

CREATIVE

Innovative Ad Formats

Cesanamedia provides custom made solutions, developing innovative and performance driven creative assets.

 

Unique Branded Content

With a proven expertise, Cesanamedia develops branded content solutions in collaboration
with the in-house creative agencies of its exclusive media partners.


The new brand identity will be officially introduced to the Italian market with an event, scheduled in September.


© 2014 Cesanamedia S.r.l. via dei Fontanili 13 20141 Milano  |  Email: info@cesanamedia.com
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